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Mkt 3351 Final Exam-dino Test
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Question Number 9
the offshore sailing school in jersey city, New Jersey offers a basic sailing course, which takes place in three days over two weekends, for $495. students enrolled in the course attend classroom sessions that cover the theory and technology of sailing and received hands-on sailing instructions in the water that introduces them to all fundamental sailing skills. student participation in the offshore sailing school's classroom sessions and hands-on sailing instructions illustrates the _____________ characteristic of services
a. versatility
b. heterogeneity
c. simultaneous production and consumption
d. perishability
e. intangibility
✔ Correct Answer:
c. simultaneous production and consumption
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