in many cultures, weddings are timed to occur on l...

Question Number 10

in many cultures, weddings are timed to occur on lucky days. in 2011, wedding planners from Las Vegas, Nevada to Mumbai, India knew long before the auspicious date of November 11 (11/11/11) that this would be one of their busiest days of the year, if not the century. because other dates would just not be as lucky for the blushing brides and grooms, and simply would not suffice, the wedding planers had to prepare all year for more weddings on this one date than any other day throughout the year. this example illustrates the _____________ characteristic of service

a. versatility

b. heterogeneity

c. simultaneous production and consumption

d. perishability

e. intangibility

✔ Correct Answer:

d. perishability

Mkt 3351 Final Exam-dino Test

Question Number 10

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