steve, a baseball fan who regularly goes to games ...

Question Number 31

steve, a baseball fan who regularly goes to games right after work, is thirsty and hungry by the time he gets to the ballpark. he hopes and desires that the food and drink vendors will visit his section of the stand frequently. another fan, Bart, who regularly has dinner elsewhere before he attends the games, has a lower level of desired service from the food and drink vendors at the ballpark. in this example, Steve and Bart have different ___________ that shape their desired level of service

a. personal service philosophies

b. personal needs

c. predicted service levels

d. derived service expectations

e. adequate service expectations

✔ Correct Answer:

b. personal needs

Mkt 3351 Final Exam-dino Test

Question Number 31

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