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Mkt 3351 Final Exam-dino Test
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Question Number 8
two roommates both registered for an introduction to business class. at midterm, one roommate found his instructor so boring that he was thinking of changing his major to history. the other roommate had a charismatic teacher and looked forward to going to class. the heterogeneity of instruction demonstrates
a. how difficult it is to synchronize supply and demand with service
b. that customer service depends on employee actions
c. how customers affect each other
d. the fact services cannot be readily communicated or displayed
e. why services cannot be inventoried
✔ Correct Answer:
d. the fact services cannot be readily communicated or displayed
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