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EXAM REVIEW
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Ihuman Case Study
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Question Number 205
What is the difference between advertising and publicity?
Advertising is exposure that is paid for by the agency (newspaper ads, facebook ads) whereas publicity is exposure that is not paid for by the agency (press releases)
✔ Correct Answer:
Advertising is exposure that is paid for by the agency (newspaper ads, facebook ads) whereas publicity is exposure that is not paid for by the agency (press releases)
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