yesterday, Mike went to the dentist for his 6 mont...

Question Number 14

yesterday, Mike went to the dentist for his 6 month check-up. two weeks before he went to the dentist, he called the office to make an appointment. the day before his check up, the office's receptionist called him to confirm his appointment. when Mike arrived at the office, he checked in with the receptionist an then waited int the waiting room for 15 minutes, reading a magazine, before being greeted by the dental hygienist who escorted him to an examination room. the dentist entered the room, greeted Mike, examined Mike's teeth, took a set of x-rays and asked the dental hygienist to clean Mike's teeth. when his teeth were cleaned, the hygienist told Mike he should return in 6 months for another check up. Mike experienced the _____________ element of the dental office's services marketing mix

a. product

b. personalization

c. process

d. place

e. physical evidence

✔ Correct Answer:

c. process

Mkt 3351 Final Exam-dino Test

Question Number 14

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