J.C. Penny recently instituted a new policy for re...

Question Number 36

J.C. Penny recently instituted a new policy for returns that states "happy returns. any item, any time, anywhere. its that simple." J.C. Penny's return policy is an example of a(n)

a. marketing testimonial

b. implicit service promise

c. word-of-mouth communication

d. past experience influencer

e. explicit service promise

✔ Correct Answer:

e. explicit service promise

Mkt 3351 Final Exam-dino Test

Question Number 36

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