when Alicia and Jordan dined at Formia Ristorante,...

Question Number 12

when Alicia and Jordan dined at Formia Ristorante, a contemporary Italian restaurant in new jersey, they both enjoyed Formia's coy, smart and embracing atmosphere. Formia creates this atmopshere with a single large dining room that measures 20 by 60 feet and contains 14 roomy tables. ceiling fans slowly stir as candlelight dances across the tables that are attentively cared for by servers. Vertical pink and white florid patterns emerge from old wainscoting. finally, Formia's two-page menu offers guests a range of pasta, chicken, veal and seafood entrees, in addition to nightly specials that are handwritten and presented on large index cards. Alicia and Jordan experienced the _____________ element of Formia Ristorante's services marketing mix

a. product

b. production

c. process

d. place

e. physical evidence

✔ Correct Answer:

e. physical evidence

Mkt 3351 Final Exam-dino Test

Question Number 12

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