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How should surveys, focus groups, and sales analyses be used to keep a facility
from wasting money on ineffective promotions? - CORRECT ANSWER✔✔Knowing
the target market helps decide how, where, and when to promote the facility, and
keeps the facility from wasting money on ineffective efforts.
What question should be asked to obtain reliable information for evaluating the
effectiveness of a targeted promotional strategy? - CORRECT ANSWER✔✔Is the
facility trying to reach the general golfing public, or a specific group, like juniors,
women, or seniors? Do they want to reach large corporations or associations in
the community for tournament business? What about convention business or
other non-local golfers, like vacationing golfers?
How would a facility determine the expense per sale that could be attributed to a
targeted promotional strategy? - CORRECT ANSWER✔✔To measure the success
of efforts designed to raise revenues, a facility can track increases in dollar sales
and number of purchases and compare them against those of the same period the
previous year. Many golf professionals use coded discount coupons in their
advertisements and promotional pieces to help track inquiries and purchases.
During big events, it can be useful to ask customers how they learned about the
event.
What would be the most reliable means of predicting the likelihood a proposed
promotional plan would be successful? - CORRECT ANSWER✔✔The most reliable
means of predicting a promotional strategy to be succesful would be to survey the
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