AD FOUNDATIONS CERTIFICATION CARDS EXAM

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AD FOUNDATIONS CERTIFICATION CARDS EXAM

QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -42 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: What ads are allowed on 3rd party sites?

Answer:

SD, display/video via DSP

Question 2: Audience insights

Answer:

Reporting on shopper interaction helping to inform campaign strat

Question 3: SP characteristics?

Answer:

• located at top of search results
• promote individual products
• direct to product detail page
• desktop and mobile accessible
• accessible through seller central and ad console

Question 4: What ad types can be found in ad console?

Answer:

SP SB SD (only for pro sellers in brand registry)

Question 5: In-stream video

Answer:

Ads that appear within video content on IMDb tv for ex

Question 6: What ad types can be found in DSP?

Answer:

display and video ads

Question 7: Different advertiser audience channels?

Answer:

• pixel
• advertiser hashed audience
• DMP

Question 8: Unique measurements in awareness stage (purpose, metrics,)

Answer:

• shows # of customers reached

- metrics: impressions, CTR, unique reaches and brand lift

Question 9: What are the audience solutions for display adveritsing?

Answer:

• Audience Insights
• Amazon Audiences
• Lookalike Audiences
• Advertiser Audiences

Question 10: Amazon Ad Principles

Answer:

• Customer obsession

• Invention

• Operational excellence

• Long term thinking

Question 11: What ad types can be found in seller central?

Answer:

SP SB SD

Question 12: DMP

Answer:

Data Management Platform

Question 13: Unique measurements in Loyalty stage (purpose, metrics,)

Answer:

Did subscribe and save increase?

Metrics:^

Question 14: What are the Amazon retail sites? ads allowed here?

Answer:

Amazon, prime now, amazon business SAs, display, video

Question 15: 3rd party reporting

Answer:

access to enhanced ad insights such as brandlift and offline sales impact. Holistic view of ad efficiency across ad channels

Question 16: Advertiser audiences

Answer:

audiences already engaged with various marketing channels

Question 17: Video Ad characteristics

Answer:

• can be directed to product page on amazon, own website or any other detination on internet
• DSP or managed service

Question 18: Amazon campaign reporting

Answer:

measure how campaign helped shopper discover research and purchase

Question 19: Unique features?

Answer:

• Publisher
• Retail channel
• Og content and devices

Question 20: 3 types of advertisers

Answer:

• Amazon selling partner

• Advertiser for brands not sold on Amazon

• Ad agency employee

Question 21: Example of Amazon device? Ads allowed?

Answer:

Fire TV Display and video via DSP

Question 22: Out-stream video

Answer:

Not in streamed content. Found in display spots on website or app Question 23: What are the places an ad can be served in Amazon brand safe inventory?

Answer:

• Amazon retail sites

• Amazon OO sites

• Devices like fire TV

• 3rd party sites