Advertising 8e Sandra Moriarty Nancy Mitchell William Wells (Test Bank All Chapters, 100% Original Verified, A+ Grade) Answers At The End Of Each Chapter (Complete And Verified Study material) (507pages) LEARNEXAMS

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is NOT considered a social role of advertising? 1) A) Advertising helps consumers compare products and features, and generally keeps consumers informed about innovations and issues. B) Advertising reinforces past purchases and brand experiences. C) Advertising informs consumers about new and improved products. D) Advertising mirrors fashion and design trends and adds to our aesthetic sense. E) Advertising teaches consumers about new products and how to use them. 2) Which of the following is considered a "key player" in advertising? 2) A) advertiser B) media C) agency D) audience E) all of the above 3) Strategy, the creative idea, the creative executions, and the media must work in concert for an ad to be truly ________. 3) A) creative B) efficient C) effective D) entertaining E) interesting 4) All groups of people who have an interest in the brand, including such groups as employees, vendors and suppliers, distributors, investors, government and regulators, the community, watchdog groups, the media, and so forth, are known as ________. 4) A) stakeholders B) social forces C) constituencies D) regulators E) interest groups 5) The primary responsibility of this department is to act as a liaison between the marketing department in large organizations and the advertising agency (or agencies) and other vendors. 5) A) communications department B) advertising department C) brand manager D) accounting department E) traffic department