Advertising and Integrated Brand Promotion 7e Thomas O'Guinn Chris Allen Richard Semeni (Test Bank All Chapters, 100% Original Verified, A+ Grade) (Complete And Verified Study material) (673pages) LEARNEXAMS

Ch_01__The_World_of_Advertising_and_Integrated_Brand_Promotion 1. In the new world of advertising, mass media is nonexistent. a. True b. False ANSWER: False DIFFICULTY: Easy LEARNING OBJECTIVES: AIBP.OGUI.15.1-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - Ohio - DISC: Marketing Plan KEYWORDS: Bloom's: Knowledge 2. Consumer preferences and new technologies are reshaping the communication environment. a. True b. False ANSWER: True DIFFICULTY: Easy LEARNING OBJECTIVES: AIBP.OGUI.15.1-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - Ohio - DISC: Customer KEYWORDS: Bloom's: Knowledge 3. The organization that pays for an advertisement is referred to as the client. a. True b. False ANSWER: True DIFFICULTY: Easy LEARNING OBJECTIVES: AIBP.OGUI.15.1-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - Ohio - DISC: Marketing Plan KEYWORDS: Bloom's: Knowledge