Advertising and Marketing Flashcards

Advertising and Marketing Flashcards As long as proper disclosure is made, a licensee of one firm can advertise the listing of another firm on the licensee's website. Which of the following is true if the licensee wishes to advertise that listing on social media?As advertising another firm's listing on one's social media page does not conform to the rules of Internet Data Exchange, doing so requires permission from the property owner Licensees may offer non-cash gifts or prizes to the consumer as an inducement to do business as long as the offer is made with the sponsorship and with the approval of the firm with whom the licensee is affiliated.True!All advertising shall list the firm's name and telephone number as registered with the commission TRUE, even on a car wrap An agent associated with ABC Realtors wishes to advertise a listing of an agent associated with XYZ Realtors. She

may do so with:

No licensee shall advertise property listed by another licensee without written authorization from the property

OWNER.

An affiliate broker wrote an advertisement for her listing and placed the ad in a publication without informing her broker of the ad or allowing her broker to see the ad prior to publication. Such actions on the part of the affiliate broker

are:

All advertising shall be under direct supervision of the principal broker. By not informing her broker of the ad and/or not allowing her broker to see it, the affiliate broker violated license law.It is a violation to advertise under a team name without also including the firm name and firm telephone number.True!Several of Agent A's listings that she has advertised on her website have sold and closed. However, to attract new buyers, she has not modified the information making it appear that they are still available for sale. Such actions on

the part of Agent A are:

Such actions are misleading and untruthful. As stated in

license law: listing information must be kept current and

accurate.A real estate firm's name is registered with the commission as Smith and Smith and Associates Limited, LLC, REALTORS. When advertising a property, The entire name of the firm as registered with TREC must be used or the d/b/a (doing business as) name which is registered with TREC must be used.A real estate firm has an executive suite, approved by TREC and zoning, for the office. A Team within the firm has decided that the space is too small for the team to operate.

The team:

Must use the firm office address. Teams cannot establish a separate physical location apart from that of the real estate firm.An advertisement by a licensee stating "if I can't sell your house, I'll buy it" is legal as it offers a gift, prize or warranty

as an inducement to do business. The offer:

Any offer, guaranty, warranty or the like, made to induce an individual to enter into an agency relationship or contract, must be made in writing and must disclose all pertinent details on the face of the offer.A licensee wishes to place an ad, including the firm name, firm phone number, her name and her phone number. In the ad, Firm name must be as large as or larger than the name of the licensee; firm telephone number must be as large as or larger than any other telephone number in the ad.Members of teams, groups, etc. must all have their licenses affiliated with the same real estate firm.True!

RE AdvertisingIncludes signs, websites, social media, print ads, radio ads, TV ads, flyers, letterhead, email signatures, video or audio recordings Agent A lives in a community where Agent B actively lists properties. Agent A wishes to find buyers for Agent B's listings. Agent A may place a sign on a property listed by

Agent B:

No licensee shall post a sign in any location advertising property for sale without written authorization from the owner of the advertised property or the owner's agent.Illegal ads that do not include the identity of the person who placed the ad, nor does it identify the person as a real estate professional Blind Ad

To advertise: "I can sell any property for any price" is

considered to be which of the following?As it is impossible to validate such a claim, this and other similar unsubstantiated selling claims are strictly prohibited.Advertising a property identifying only the real estate team as Smith and Associates is considered to be which of the following?No licensee shall advertise in a false, misleading, or deceptive manner. As this ad does not include firm name and firm number as well as team name, it is false,

misleading, and deceptive.Note: New rules state that the

use of the word Associates identifying a Team is prohibited.Promotional itemsPromotional material, hats, pens, business cards, t-shirts, notepads, and name tags are considered promotional items and do not fall under TREC's advertising guidelines.Agent Q recently sold one of her listings and modified the information with the MLS. The syndicated sites, however, have the old ACTIVE listing information still on their sites.

Agent Q's responsibility is:

Her responsibility to keep the information current and accurate applies to First Generation advertising as it is placed by the licensee.A real estate agent places the following advertisement in a

local newspaper: Beautiful 3 bedroom, 2 bathroom home.

$250,000. For more information call: 555-1212. This

advertisement is:

This ad is known as a blind ad because it does not include the identity of the person who placed the ad, nor does it identify the person as a real estate professional. Blind ads placed by real estate professionals are illegal in Tennessee.An affiliate broker places a FOR SALE sign in front of her new listing. She also wishes to attach a name rider which includes her name and her personal cell phone number. To

be in compliance with TREC advertising guidelines:

Licensees may not post signs on any property advertising themselves as real estate agents unless the firm's name appears on the signs in letters the same size or larger than those spelling out the name of the licensee.On any sign which is on property, the agent's name cannot be any larger than the smallest font in the company name.True!