Advertising and Promotion An Integrated Marketing Communications Perspective, 5th Canadian Edition By George Belch Michael Belch Michael Guolla (Complete And Verified Study material) (241pages) LEARNEXAMS

1. Marketing Magazine recognized this fast food chain as Marketer of the Year for 2012: A. McDonald's Canada B. Tim Hortons C. Starbucks D. Thai Express 2. McDonald's Canada was recognized as Marketing Magazine's Marketer of the Year for 2012 for this promotion: A. the launch of their new fruit smoothies B. the launch of their McCafé brand of coffee and espresso-based beverages C. their "Our Food. Your Questions" digital marketing communications program D. their "I'm Lovin' It" campaign 3. McDonald's Canada answered consumer questions about its food and how it's prepared by: A. answering mailed-in questions by return mail. B. answering mailed-in questions via newspaper ads in major cities. C. providing tear-off sheets in store with FAQ answers. D. addressing the questions with YouTube videos, TV commercials and wild postings. 4. The "Our Food. Your Questions" campaign by McDonald's Canada can be primarily described as what kind of marketing communication tool? A. Experiential Marketing B. Public Relations C. Personal Selling D. Direct Marketing 5. _____ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objectives. A. Integrated marketing communications B. Marketing C. Advertising D. Sales promotion 6. Which of the following is the BEST example of a marketing exchange? A. Vianna gave Myron a menu, and he placed his food order. B. Jayson helped Tiffany replace a light bulb in her porch fixture. C. Tyron and Gwen gave their daughter a necklace for her birthday. D. For mowing her yard, Mrs. Dudley gave Ike a chocolate cake.