Advertising and Promotion An Integrated Marketing Communications Perspective, 6th Canadian Edition, 6e Michael Guolla George Belch Michael Belch (Test Bank All Chapters, 100% Original Verified, A+ Grade) (Complete And Verified Study material) (284pages)

1) The IMC Planning Model outlines four stages prior to program implementation, in what order? 1) A) Review the marketing plan; Determine IMC plan objectives; Assess the marketing communications situation; Develop IMC programs. B) Develop IMC programs; Assess the marketing communications situation; Review the marketing plan; Determine IMC plan objectives. C) Review the marketing plan; Assess the marketing communications situation; Determine IMC plan objectives; Develop IMC programs. D) Assess the marketing communications situation; Determine IMC plan objectives; Develop IMC programs; Review the marketing plan. 2) Which of these is NOT a reason why marketers use advertising? 2) A) To set an appropriate price across various channels B) To strike a responsive chord with consumers when differentiation across other elements of the marketing mix is difficult C) To take advantage of the fact that advertising is a very cost-effective method of reaching a large audience D) To create symbolic appeals for a company or brand 3) Ads for computers and office furniture in Purchasing Canada, a trade magazine written and published especially for corporate and government buyers, are examples of ________ advertising. 3) A) business-to-business B) primary-demand C) professional D) retail 4) This participant in the promotional process has