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Advertising & IMC: Principles and Practice, 9e (Moriarty)
Chapter 1 The New World of Marketing Communication
1) Which of the following is a basic role of advertising?
A) identification
B) entertainment
C) competition
D) public relations
E) two-way communication
Answer: A
Diff: 2 Page Ref: 6
Skill: Concept
Objective: 1-1
2) The word advertisement first appeared in the ________.
A) 1550s
B) 1650s
C) 1750s
D) 1850s
E) 1950s
Answer: B
Diff: 2 Page Ref: 6
Skill: Concept
Objective: 1-1
3) Which of the following is most closely associated with the introduction of mass production
and a new emphasis on wider distribution of products?
A) the Renaissance
B) the Industrial Revolution
C) the Dot Com Revolution
D) the Early Age of Agencies
E) the Scientific Era
Answer: B
Diff: 2 Page Ref: 7
Skill: Concept
Objective: 1-1
Advertising & IMC Principles and Practice 9e Sandra Moriarty Nancy Mitchell William Wells All Chapters, Original , Complete And Study material 795pages LEARNEXAMS
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