Advertising Media Planning A Brand Management Approach 4e Kim Sheehan, Larry Kelley All Chapters, Original , Complete And Study material 86pages LEARNEXAMS

Chapter 1 1 All of the following were mentioned as creative neccesities EXCEPT: (A) Coupon integration (B) Motion (C) Demonstration (D) Budget (E) Visuals Answer: (D) Budget Feedback: Chapter 11 2 An area that reflects those counties with the dominant share of viewing is know as: (A) Designated market area (B) Metro survey area (C) Area of dominant influence (D) Total survey area (E) None of the above Answer: (C) Area of dominant influence Feedback: Chapter 8 3 A _______________ is a television market made up of counties that achieve the largest market share. (A) MSA (B) MSR (C) DMA (D) DMR (E) DSA Answer: (C) DMA Feedback: Chapter 8 4 According to the Geography lecture, a group of people living in a certain geographic area who are likely to buy a given product or brand is referred to as: (A) Spot area