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Chapter 1
1 All of the following were mentioned as creative neccesities EXCEPT:
(A) Coupon integration
(B) Motion
(C) Demonstration
(D) Budget
(E) Visuals
Answer: (D) Budget
Feedback: Chapter 11
2 An area that reflects those counties with the dominant share of viewing is know as:
(A) Designated market area
(B) Metro survey area
(C) Area of dominant influence
(D) Total survey area
(E) None of the above
Answer: (C) Area of dominant influence
Feedback: Chapter 8
3 A _______________ is a television market made up of counties that achieve the largest
market share.
(A) MSA
(B) MSR
(C) DMA
(D) DMR
(E) DSA
Answer: (C) DMA
Feedback: Chapter 8
4 According to the Geography lecture, a group of people living in a certain geographic area
who are likely to buy a given product or brand is referred to as:
(A) Spot area
Advertising Media Planning A Brand Management Approach 4e Kim Sheehan, Larry Kelley All Chapters, Original , Complete And Study material 86pages LEARNEXAMS
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