AIPMM-CPM EXAM 2 VERSIONS 300 QUESTIONS AND CORRECT DETAILED ANSWERS

AIPMM-CPM EXAM 2 VERSIONS 300 QUESTIONS AND CORRECT DETAILED ANSWERS ( ANSWERS)

AIPMM-CPM EXAM 2026-2027 2

VERSIONS 300 QUESTIONS AND CORRECT

DETAILED ANSWERS ( ANSWERS)

VERSION A

Key Activities of Product Mgmt - ANSWER- Market trends

business models

business cases

P&L analysis

Oppty analysis

Business Intell

Competitive Intell

Product Positioning

Product Reqs

Functional Specs

Product Roadmaps

Prod Dev Monitoring

Beta Programs

launch plans

end of life plans

Key Activities of Product Marketing - ANSWER- Market needs

market reqs

business intel

competitive analysis

product branding

pricing

promotion

channel partner plan

sales tools

customer testimonials

success stories

white papers

reviewer guides

product demos

case studies

Key Activities of Marketing - ANSWER- corporate branding

corporate marketing plan

website content

company collateral

PR

brand awareness

customer surveys and feedback

increase web traffic

marketing campaign

advertising

sales presentation templates

Conceive Phase activities/deliverables (9) - ANSWER- 1. analyze

market trends

2. develop business models (how much)

3. develop business case (why)

4. Perform P&L

5. Perform oppty analysis

6. Define Business Plan (who, what, How, where, when)

7. Define market requirements

8. Define roadmap

9. build core team

Plan Phase activities/deliverables (6) - ANSWER- 1. collect business

intel

2. collect competitive intel

3. develop product positioning

4. define product requirements

5. refine roadmap

6. refine business plan

Develop Phase activities/deliverables (5) - ANSWER- 1. Manage core

team

2. Manage cross-functional plans

3. Review functional specs

4. Monitor product dev

5. Develop Beta plan

Qualify Phase activities/deliverables (5) - ANSWER- 1. Conduct testing

to confirm product meets stated specs

2. Update Product Roadmaps

3. Refine/implement beta programs

4. complete all required FRS criteria

5. develop launch plan

Launch phase activities/deliverables (3) - ANSWER- 1.

refine/implement launch plan

2. launch product

3. evaluate product supply and demand

Deliver phase activities/deliverables (3) - ANSWER- 1. maintain steady

state operation by monitoring sales, service, support, development and

production activities

2. evaluate results periodically against plans and orchestrate change as

necessary

3. decide when it is time to retire the product and begin retirement

planning