ALA - E-COMMERCE EXAM QUESTIONS

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ALA - E-COMMERCE EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

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-Guarantee passing score -57 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following?

Answer:

Financial Services Retail Sales Healthcare Question 2: To allow for consumers to more easily find prices for goods or services, e-commerce relies on information ___.

Answer:

Density Question 3: A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered benefits when conducting a cost-benefit analysis?

Answer:

• Productivity gains
• Sales increases
• Market/brand exposure

Question 4: Phase 1

Answer:

Web Planning Question 5: It is estimated that it can cost 5 times more to acquire a new customer than it costs to retain one. The success rate of selling to an existing customer is 60-70% versus only 5-15% for a new customer.

Answer:

customer loyalty Question 6: E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?

Answer:

• E-commerce allows organizations to reach consumers across the globe.
• Using e-commerce, organizations can reach the largest number of potential and existing customers

thus increasing their global influence.

• E-commerce technology creates a global marketplace across cultural and national boundaries far

more effectively than traditional commerce options.Question 7: E-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers, was what Kelly Duffy called ___.

Answer:

M-commerce

Question 8: Phase 3

Answer:

Web Implementation Question 9: B2G transactions often are executed according to guidelines and specifications included in a legal contract. B2G contracts are often executed at which levels of government?Select all that apply.

Answer:

• local
• national

-state

Question 10: Which of the following are common issues experienced by e-commerce-oriented businesses?

Answer:

• Data theft
• Ethical issues
• Competitor analysis

Question 11: M-commerce was first used in 1997 by Kevin Duffy. Since that time, m-commerce has seen continued growth and interest from a variety of organizations. Which of the following statements about m-commerce are true?

Answer:

• Allows users to access online shopping platforms to make purchases without having to use a computer

with a desktop operating system such as Microsoft Windows 10.

• Refers to e-commerce transactions (buying and selling goods and services) that are executed using

wireless mobile devices including smartphones and tablet computers.

• M-commerce activities include mobile banking, mobile application e-commerce sites such as Amazon

and eBay.Question 12: The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce BLANK.

Answer:

ubiquity Question 13: Customer acquisition BLANK (CAC) is a metric that is used by e-commerce companies and other sales-related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.

Answer:

costs Question 14: According to eMarketer, the e-commerce company that ranks second in market share as a percentage of sales is BLANK

Answer:

eBay

Question 15: Phase 4

Answer:

Social Media Planning Question 16: Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.

Answer:

Location-based services (LBS) Question 17: Wyatt owner of The Hot Sauce King, an Internet-based hot sauce company based in St. Louis, MO spends $50,000 in one month on advertising and marketing. In that same month, they receive 2,000 orders from new customers. The result is a CAC of _____.

Answer:

$25 Question 18: Select the correct statements about how the global e-commerce landscape is differentiated from the e-commerce landscape in the United States.

Answer:

• In the United States e-commerce sales are expected to reach $600 billion dollars in 2020.
• Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion dollars.
• E-commerce sales in the United Kingdom e-commerce sales totaled over $142 billion dollars.

Question 19: The total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as ___. E-commerce technologies help to reduce the costs associated with which of following?

Answer:

information density Question 20: According to a graphic provided by Statista, the most influential global

e-commerce organization(s) in 2019 included:

Answer:

• Alibaba
• Amazon
• JD.com