AMAZON DSP EXAM QUESTIONS

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AMAZON DSP EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -100 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: Product ASINS

Answer:

Enter all ASINs that you need to populate the product-based custom audience. Separate ASINs with a space, comma, tab, or new line.

Question 2: Ad-attributed

Answer:

means customers were exposed to a viewable impression within the campaign and then took an action in the 14-day look back window. They looked at the detail page, added the item to the cart, or made a purchase.We can attribute these actions to the campaign because we know these customers were exposed to an ad or ads from that campaign.

Question 3: Bids

Answer:

How much an advertiser is willing to pay for an impression, represented in cost per thousand (CPM).

Question 4: Demand-side platform (DSP)

Answer:

is a tool where advertisers buy ads in an automated fashion. are on the buy-side of programmatic auctions. You choose your bidding strategy in XXX depending on your campaign's goal.

Question 5: Real time auctions

Answer:

real time bidding method or RBT

Question 6: Life Events Audience

Answer:

Life event audiences give brands the opportunity to present products and services around life moments, such as moving or getting married. In general, we predict the time span for life events to be three months. This includes life events that likely happened in the last three months, and also future events that are likely to happen within the next three months.When should you use this audience?With life event audiences, advertisers get a limited period of time to drive campaigns from awareness to purchase. For example, an insurance company can engage audiences who have recently moved or are moving soon.

Examples:

Getting married; new pet owner

Question 7: Audience insights

Answer:

Advertisers can learn more about the composition and shopping behaviors of the brand's audience on Amazon through key insights, including brand-level insights & overlap reports.

Question 8: Bid optimization models

Answer:

are algorithms that automatically adjust bids for impressions that are more likely to improve your selected goal KPI.

Question 9: Brand Purchases

Answer:

Brand purchases are audiences that have purchased a product in the same product categories and brands specified.

Lookback window: 7-365 days.

Question 10: The managed service model

Answer:

offers Amazon's complete programmatic campaign management services on an insertion order (IO) basis. If you want to use the managed service modality, there is a fee and minimum spend associated.Speak to your Amazon representative for further details.

Question 11: Direct Advertising

Answer:

Advertising relies on manual insertion orders and requests for proposals (RFPs).Ads are bought and sold by ad buyers and sales teams.Supply is guaranteed.Prices are negotiated and based on a fixed CPM; no auctions are involved.

Question 12: Budget

Answer:

Shift from under-delivering lines into highest-performing lines that are also scaling.

Question 13: A Line item had high delivery but low performance

Answer:

Decrease bids and/or frequency caps Shift budget to higher-performing line items

Question 14: Product Searches

Answer:

Creates audiences that searched for keywords related to the selected products. Building audiences based on keyword searches allows you to reach audiences that previously searched for 1) keywords related to your brand's products, and 2) keywords related to products that are similar or complementary to your brand. Keywords are automatically generated based upon the products selected.Use this audience to drive consideration from new audiences by applying audiences who have searched for your brand and excluding audiences who have already purchased from your brand.

Lookback window: 7-90 days.

Question 15: When to adjust Frequency/ Frequency Cap and why:

Answer:

To serve more impressions to an ad line that is meeting or beating the campaign goal yet under-delivering.Question 16: Supply sources in Amazon DSP:

Answer:

Amazon O&O properties 3P exchanges Amazon Publisher Services Strategy : Select any unchecked sources if you notice that a campaign is under-delivering.

Question 17: Customer Journey Insights

Answer:

Awareness Consideration Purchase Loyalty

Question 18: A Line item had high performance and high delivery

Answer:

Determine if your client is prioritizing delivery or performance as a goal If the client is prioritizing delivery, depending on the campaign set up, they could potentially increase bids, frequency caps, or adjust 3rd party pre-bid filtering If the client is prioritizing performance, depending on the campaign set up, they could explore adjusting their audience solutions, and expand bids and frequency to sale out top performing lines Review secondary metrics to determine if other goals are being met Consider pausing the line item Question 19: When to adjust Viewability and why:

Answer:

Relax the viewability setting to serve more impressions to an ad line that is performing well yet under-delivering.(You have a choice of Amazon, IAS, or DV viewability targeting. Amazon, IAS, and DV are available for display and video viewability targeting.)