AMAZON SPONSORED ADS CERTIFICATION EXAM

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AMAZON SPONSORED ADS CERTIFICATION EXAM

QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -100 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: Lifetime Budget

Answer:

The maximum amount that you are willing to spend on a campaign (minimum of $100) during a given period of time. Lifetime budgets are only available for Sponsored Brands campaigns. They cannot be decreased once the campaign starts. The total budget is divided by the number of days in your campaign. You may spend more or less than this amount on any given day, but the total spend over the course of the campaign won't exceed the lifetime budget. Please note, after you create your campaign, you can increase your lifetime budget but you can't decrease it.

Question 2: audience targeting is only available for

Answer:

Sponsored Display.

Question 3: Policy guidelines for sponsored ads

Answer:

Sponsored ads must:

1 be family-friendly or suitable for a general audience.2 be clear and accurate to reflect the content of the landing page.3

be in the primary language of the Amazon store site on which the ad is displayed.4 only promote products that you either own or are authorized to resell or distribute.

Question 4: Targeting by individual product allows

Answer:

allows your ad to be displayed to customers browsing specific products.Question 5: If a daily budget is set to $100, it's possible that there will be days within a calendar month in which more than $100 is spent as long as the average daily spend over the course of the month is $100 or less.

Answer:

True

Question 6: Sponsored ads must not contain pressuring and foul language such as

Answer:

1 Language that creates a sense of urgency (e.g., "Hurry while supplies last") 2 Repeated exclamation or question marks (e.g., "!!!") 3 Any end punctuation in CTAs (e.g., "Shop now!", or "Find out more?") 4 Language containing profanity including obscured profanity 5 Graphic, suggestive, or inappropriate language Question 7: Goal: Link customers to your Brand Store, product detail page, or website

Answer:

Objectives Drive traffic Recommended strategies Use sponsored ads solutions to find and attract customers who are most likely to be interested in your products by reaching them where they're spending time, with the right level of visual appeal that will grab their attention.Invest in creatives to help you stand out from the competition.Recommended sponsored ads solutions Sponsored Products Sponsored Brands Sponsored Display Brand Stores

Brand Follow

Question 8: A bid is the

Answer:

average amount that you're willing to invest for a click or view of your ad.

Question 9: Suggested bids - 1/3 bid types

Answer:

use Amazon's bid recommendations which are calculated from a group of recent winning bids similar to yours over the past seven days.

Question 10: Opportunities button

Answer:

Custom recommendations that are personalized based on your campaigns, your account activity, shopper trends, and more.

Question 11: Improve with customer loyalty with

Answer:

Sponsored Display Brand Stores Posts Brand Follow Question 12: The outcome of an auction depends on two factors:

Answer:

relevancy and the cost-per-click (CPC) bid amount. Ads must meet a minimum relevance threshold, which means there is alignment with what is being advertised. Ads that are more relevant, are more likely to be displayed than less relevant ones.

Question 13: why bids are important, and how they are used to display ads.

Answer:

Advertisers place bids for their ads to be displayed based on targeted keywords and products. When shoppers browse the Amazon store for products, Amazon runs a real-time auction to determine which ads, if any, will be displayed in the shopping results and on product detail pages.

Question 14: Portfolio page

Answer:

Allows you to organize groups of campaigns into portfolios. This feature helps you manage your campaign spending and track performance of all campaigns in a portfolio.Question 15: Goal: Increase your sales in the Amazon store

Answer:

Objectives Increase sales and conversion Recommended strategies Ensure your products are retail ready with the right level of information, imagery, reviews, and ratings so customers have everything they need to inform their buying decision.Once products are ready for purchase, reach shoppers using branded shopping terms and/or audience remarketing to drive purchases, especially during peak shopping periods like the holidays or Prime Day.Recommended sponsored ads solutions Sponsored Products Sponsored Display

Question 16: Custom bids - 1/3 bid types

Answer:

allow you to apply custom bids for each keyword or product without overriding your set bid amount.Question 17: Close match:

Answer:

Close match: used shopping queries closely related to your products

Question 18: each content-based or in-market category segment must have an associated bid to indicate

Answer:

how much you're willing to spend for serving 1,000 impressions in context associated with your selected content interest.Question 19: There are three ways to access the advertising console:

Answer:

Amazon Ads homepage (for everyone) Seller central (for sellers) Vendor central (for vendors)