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AQA A-Level 7132 Business 1 Paper 1 Updated Version 2026 EXAM GUIDE QNS & ANS Complete And Study material 15pages LEARNEXAMS

AQA PAPERS AND MARK SCHEME

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1. Multiple Choice Question: In choosing a strategic direction for a business, which of the following is NOT a factor that should be considered? a) Industry analysis b) Competitive positioning c) Employee d) SWOT analysis Correct Answer: c) Employee Rationale: While employee is important, it is not a primary factor in determining the strategic direction of a business. Factors such as industry analysis, competitive positioning, and SWOT analysis are more relevant in this context. 2. Short Answer Question: Explain the concept of differentiation strategy and provide an example of a company that successfully implemented this strategy. Correct Answer: Differentiation strategy involves offering unique and distinctive products or services to customers, which sets the company apart from competitors. An example of a company that successfully implemented differentiation strategy is Apple Inc., with its innovative and premium-priced products like the iPhone and iPad.



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AQA A-Level 7132 Business 1 Paper 1 Updated Version 2026 EXAM GUIDE QNS & ANS Complete And Study material 15pages LEARNEXAMS

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