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The communication process consists into three main divisions; Sender transmits a message via a channel
to the receiver. As per the above diagram, the sender first develops an idea which then can be
processed as a message.
This message is transmitted to the receiver. The receiver has to interpret the message to understand its
meaning.
When it comes to the interpretation, the context of the message should be used for deriving the
meaning. Furthermore, for this communication process model, you will also come utilize encoding and
decoding.
Encoding refers to developing a message and decoding refers to interpreting or understanding the
message. You will also notice the feedback factor, which the sender and receiver both involve.
Feedback is crucial for any communication process to be successful. Feedback allows immediate
managers or supervisors to analyze how well subordinates understand the information provided and to
know the performance of work.
The models help the business organizations and other institutions to understand how communication
works, how messages are transmitted, how it is received by the other party, and how the message is
eventually interpreted and understood.
Shannon's Model of the Communication Process
Shannon's (1948) model of the communication process is, in important ways, the beginning of the
modern field. It provided, for the first time, a general model of the communication process that could be
treated as the common ground of such diverse disciplines as journalism, rhetoric, linguistics, and speech
and hearing sciences. Part of its success is due to its structuralist reduction of communication to a set of
basic constituents that not only explain how communication happens, but why communication
sometimes fails. Good timing played a role as well. The world was barely thirty years into the age of
mass radio, had arguably fought a world war in its wake, and an even more powerful, television, was
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