BUAD 332 EXAM 1, BUSINESS LOGISTICS EXAM, SUPPLY CHAIN MANAGEMENT, BUAD TEST QUESTIONS, OPERATIONAL STRATEGY, BUAD 332 ANSWERS, LOGISTICS EXAM

BUAD 332 EXAM 1, BUSINESS LOGISTICS EXAM, SUPPLY CHAIN MANAGEMENT, BUAD TEST QUESTIONS, OPERATIONAL STRATEGY, BUAD 332 ANSWERS, LOGISTICS EXAM
Question : Customer value
CORRECT ANSWER: the customers perception of what
they want to have happen in a specific use situation, with the
help of a product or service, in order to accomplish a desired
purpose or goal.
Question : customer satisfaction
CORRECT ANSWER: customer value
= performance
=importance
Question : 5 key aspects of customer value
CORRECT ANSWER: 1. tradeoff of benefits and sacrifices
2. interaction of both customer and product
3. Relative to competitors, individuals, and situations
4. goal driven by customers desired attributes, desired
outcomes, and need goals
5. Dynamic- in that it changes overtime
Question : Value judgement
CORRECT ANSWER: the way that customers make
judgment about value.

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