BUAD 332 EXAM 2, BUSINESS LOGISTICS EXAM, SUPPLY CHAIN MANAGEMENT, BUAD TEST QUESTIONS, OPERATIONAL STRATEGY, BUAD 332 ANSWERS, LOGISTICS EXAM
Question : At which stage of the consumer buying decision
process is cognitive dissonance relevant?
CORRECT ANSWER: Post-purchase behavior
Question : What is consumer buying behavior?
CORRECT ANSWER: Behavior of people who buy goods
and services for personal use
Question : The people in consumer buying behavior make up:
CORRECT ANSWER: Consumer market
Question : What is the central question for marketers?
CORRECT ANSWER: How do consumers respond to
various marketing efforts the company might use?
Question : What does the simple model of consumer buy
behavior look like?
CORRECT ANSWER: Consumers receive stimuli from
marketers and then buyers respond
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