BUAD 332 EXAM 3, BUSINESS LOGISTICS EXAM, SUPPLY CHAIN MANAGEMENT, BUAD TEST QUESTIONS, OPERATIONAL STRATEGY, BUAD 332 ANSWERS, LOGISTICS EXAM

BUAD 332 EXAM 3, BUSINESS LOGISTICS EXAM, SUPPLY CHAIN MANAGEMENT, BUAD TEST QUESTIONS, OPERATIONAL STRATEGY, BUAD 332 ANSWERS, LOGISTICS EXAM
Question : What is the narrow definition of a Price?
CORRECT ANSWER: price is the amount of money
charged for a product or service
Question : What is the broad definition of a Price?
CORRECT ANSWER: price is the sum of all the values
that consumers exchange for the benefits of having or using
the product or service
Question : What is an example of 2 things costing the same
and not having the same price?
CORRECT ANSWER: Clark boots from Amazon vs. from
Dillard's
Question : What are the 4 Internal Factors that affect the
Pricing Decisions?
CORRECT ANSWER: Marketing objectives, Marketing
mix strategies, Costs, Organizational considerations
Question : What are the 3 External Factors that affect the
Pricing Decisions?
CORRECT ANSWER: Nature of the market and demand,
Competition, Other environmental factors (economy,
government, resellers, social concerns)

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