BUAD 332 FINAL EXAM , BUSINESS LOGISTICS EXAM, SUPPLY CHAIN MANAGEMENT, BUAD TEST QUESTIONS, OPERATIONAL STRATEGY, BUAD 332 ANSWERS, LOGISTICS EXAM

BUAD 332 FINAL EXAM , BUSINESS LOGISTICS EXAM, SUPPLY CHAIN MANAGEMENT, BUAD TEST QUESTIONS, OPERATIONAL STRATEGY, BUAD 332 ANSWERS, LOGISTICS EXAM 
Question : definition: Connecting directly with carefully
targeted individual customers to both obtain immediate
response and cultivate lasting customer relationships
CORRECT ANSWER: Direct Marketing
Question : What is the fastest growing form of marketing?
CORRECT ANSWER: Direct marketing
-10% of U.S. economy is generated by direct marketing sales
Question : What are the forms of direct marketing?
CORRECT ANSWER: -Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Question : Definition : Direct marketing through print, video,
or digital methods that are mailed to select customers, made
available in stores or presented online
CORRECT ANSWER: Catalog marketing
Question : Definition: Involves sending an offer,
announcement, reminder, or other item to a person at a
particular physical or virtual address
CORRECT ANSWER: Direct-mail marketing
-largest direct marketing medium

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