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BUS 332 Customer Engagement Winter Midterm Exam Q & A 2026 (Complete And Verified Study material) (17pages) LEARNEXAMS

EXAMS AND CERTIFICATIONS Dec 19, 2024
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1. What is the primary goal of engagement with customers, prospects,

suppliers, and internal stakeholders in today's economy?

A. To increase profit margin

B. To build and sustain long-term mutually satisfying relationships

C. To increase brand visibility

D. To reduce costs

Answer: B. To build and sustain long-term mutually satisfying

relationships

Rationale: The primary goal of engagement with stakeholders is to build

and sustain long-term mutually satisfying relationships that add value in

today's economy.

2. Which of the following is a key communication strategy for

maintaining strong relationships with customers?

A. One-way communication

B. Transparent communication

C. Inconsistent communication

D. Limited communication

Answer: B. Transparent communication

Rationale: Transparent communication is a key communication strategy

for maintaining strong relationships with customers as it helps build trust

and credibility.

3. What is the purpose of using models and practices for engagement with

stakeholders?

A. To complicate communication

B. To confuse stakeholders

C. To build and sustain relationships

D. To increase turnover

Answer: C. To build and sustain relationships

Rationale: The purpose of using models and practices for engagement

with stakeholders is to build and sustain relationships that add value in

today's economy.

4. Which of the following is a benefit of engaging with internal

stakeholders?

A. Decreased productivity

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