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BUSI 3250 Auburn: Exam 3 Update- Solutions

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BUSI 3250 Auburn: Exam 3 Update- Solutions
Question 1: marketing to millennials: 5 paradoxical trends
CORRECT ANSWER: 1. amortality
2. shareconomy
3. cloaking
4. predictable consumer behavior
5. serendipity
Question 2: amortality
CORRECT ANSWER: anti-aging trends for millenials
Question 3: shareconomy
CORRECT ANSWER: also called shortcut society - MOOCs,
uber, airbnb, renting your car to someone else
Question 4: cloaking
CORRECT ANSWER: creation of private pages or closed
groups on social media sites such as facebook, desharing &
unselfies

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