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QUESTION 1: What are the two approaches to planning?
Explain each
1) Top Down Planning - Management provides the mission,
strategies, and objectives for the brokerage
2) Bottom Up Planning - Management provides the mission
and broad strategies. Leaves the objectives, goals and
activities to business units.
CORRECT ANSWER: The two approaches to planning are:
1) Top Down Planning - Management provides the mission,
strategies, and objectives for the brokerage.
2) Bottom Up Planning - Management provides the mission
and broad strategies, leaving the objectives, goals, and
activities to business units.
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