Case Analysis of Apple Inc

Case Analysis of Apple Inc
Executive Summary
Apple Inc. is a multinational company located in America, which specializes in the
production of technological devices ranging from personal computers, mobile phones, tablets,
to media players (O’Grady 1). Through time, Apple has developed devices that have
revolutionized the technological industry and made human life more efficient. This case
analysis seeks to evaluate the company’s competitive advantages, its weaknesses, the
opportunities it has to exploit and challenges that prevent it from achieving its ultimate goal.
Finally, recommendations will be provided relating to the future of the company and the
improvement of its current state.
What, historically, have been Apple’s competitive advantages?
Apple’s competitive advantages revolve around the establishment and prominence of its
brand name. The company is currently recognized as one of the most influential and best
companies in the world today. Furthermore, the uniqueness of its products provides a
competitive advantage that other companies have not been able to match over the years.
Similarly, the company provides free services to its users for at least two years after they buy
the device. Consumers can go for maintenance at different Apple stores and ensure that their
devices are functional.
Analyze the personal computer industry. Are the dynamics favorable or problematic for
Apple?
The dynamics of the personal computer industry seem to be problematic for Apple. With the
changing technology, it has become mandatory for technological companies to invest in
improving their products and ensuring that they are up to date. However, this might prove to
be a challenge for Apple since its products are not compatible with other products in the
industry. For example, it might be difficult for an individual to transfer music from a \mac to
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an ordinary computer. As a result, this makes them less favorable in comparison to other
computers in the market.