Certified Brand Manager Final Test (Qns & Ans) 2026

Certified Brand Manager Final Test (Qns & Ans) 2026

1. Which of the following is a primary benefit of a strong brand
to the brand-holder?
 - A) Increased operational costs
 - B) Enhanced customer loyalty
 - C) Reduced market share
 - D) Decreased product quality
 - ANS: B
 - Rationale: A strong brand enhances customer loyalty by
creating a positive perception and emotional connection with the
brand.
2. How does a strong brand benefit customers?
 - A) By increasing product prices
 - B) By providing consistent quality and reliability
 - C) By limiting product choices
 - D) By reducing customer satisfaction
 - ANS: B
 - Rationale: A strong brand provides customers with
consistent quality and reliability, which builds trust and
satisfaction.

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