CMA CERTIFICATION - CPCA EXAM QUESTIONS & ANSWERS

CMA CERTIFICATION - CPCA EXAM QUESTIONS & ANSWERS
Question: Which of the following statements describes a
product that is incremental?
CORRECT ANSWER: A product that adds variety of
choice relative to other existing products
Question: Which of the following is not a specific trend in
category management?
CORRECT ANSWER: industry consolidation
Question: What is in store merchandising materials used
to catch shoppers attention?
CORRECT ANSWER: POP
Question: When looking at channel dynamics which one
of these statements best describes the grocery channel?
CORRECT ANSWER: grocery stores have higher
operating expenses creating higher overhead resulting in
tighter margins and higher prices

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