COM4100 Media & Culture Final Exam Guide Q & A 2026 (Complete And Verified Study material) (39pages) LEARNEXAMS

1. In media and culture studies, which theory focuses on how media representations contribute to the construction of social reality? a) Cultivation theory b) Agenda-setting theory c) Framing theory d) Uses and gratifications theory Correct Answer: c) Framing theory Rationale: Framing theory explores how media content shapes perceptions by emphasizing certain aspects of an issue while overlooking others. 2. When studying media effects, what concept refers to the tendency for individuals' beliefs to be influenced by repeated exposure to media content? a) Selective perception b) Priming c) Triggering effect d) Media gatekeepi