Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh Test Bank Chapter 01 Test Bank (Complete And Verified Study material) (4pages) LEARNEXAMS

Multiple Choice Questions 1. The rise of social media has A. shifted power from marketers to consumers. B. helped to strengthen the shift of power from consumers to marketers. C. helped give rise to the development of online crowd seeking. D. helped marketers like CVS listen and adapt to consumers in real time. E. shifted power from marketers to consumers and helped marketers like CVS listen and adapt to consumers in real time. Answer: E Explanation: Social media is a tool that gives consumers power but also allows firms to listen and react in real time via online monitoring of social media trends. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Gradable: automatic Learning Objective: 01-01 Define consumer behavior. Topic: Consumer Behavior and Marketing Strategy 2. is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. A. Marketing B. Consumer behavior C. Psychographics D. Demographics E. Psychology Answer: B Explanation: This view of consumer behavior is broader than the traditional one, which focused more narrowly on the buyer and the purchasing process. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember