D077 - Cohort 1 Questions and Answers

D077 - Cohort 1 Questions and Answers
Product Concept ✔✔* Understanding product dynamics to:
-- Showcase the best qualities
-- Maximum product features
Sales Concept ✔✔* Seller's need to convert their product into cash
Production Concept ✔✔* Consumers will favor products that are available and highly affordable
* Organization should focus on improving production and distribution efficiency
Marketing Concept ✔✔* Firms should analyze customer needs
* Make decisions to satisfy those needs, better than the competition.
Marketing Mix ✔✔* Product
* Price
* Promotion
* Place