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D077 - Cohort 1 Questions and Answers
Product Concept âœâ€Ã¢Å“â€* Understanding product dynamics to:
-- Showcase the best qualities
-- Maximum product features
Sales Concept âœâ€Ã¢Å“â€* Seller's need to convert their product into cash
Production Concept âœâ€Ã¢Å“â€* Consumers will favor products that are available and highly affordable
* Organization should focus on improving production and distribution efficiency
Marketing Concept âœâ€Ã¢Å“â€* Firms should analyze customer needs
* Make decisions to satisfy those needs, better than the competition.
Marketing Mix âœâ€Ã¢Å“â€* Product
* Price
* Promotion
* Place
D077 - Cohort 1 Questions and Answers
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