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DECA Marketing Latest 2026 Rated A
Marketing ✔✔the processes of communicating the value of and connecting a product or service
to customers/clients/partners and society
SWOT analysis ✔✔A chart that businesses use to analyze and plan their companies by
identifying their Strengths, Weaknesses, Opportunities, and Threats.
Marketing Mix (4 P's of Marketing) ✔✔Price, Place (distribution), Promotion, Product. These
are parameters the marketer controls to best appeal to the target market.
Overhead ✔✔operating expenses of a business (excludes labor & materials; includes rent,
utilities, taxes, etc.)
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