EC 247 Advertising & PR Finals Exam Qns & Ans 2026

EC 247 Advertising & PR Finals Exam (Qns & Ans) 2026

1. Which of the following is NOT a primary objective of
advertising?
 a) To inform
 b) To persuade
 c) To entertain
 d) To report
 ANS: d) To report
 Rationale: The primary objectives of advertising are to
inform, persuade, and remind consumers, while reporting is
more aligned with journalism.
2. What is the primary purpose of a Public Relations
campaign?
 a) To maximize profits
 b) To build and maintain a positive image
 c) To sell products directly
 d) To create advertisements
 ANS: b) To build and maintain a positive image 

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