ENFB 4170 Final Exam Questions And Answers

ENFB 4170 Final Exam Questions And Answers
Question : What is the hardest task as an early stage
company?
Correct answer: Getting customers to purchase or pay for
your product
Question : What marketing techniques should you use for
B2B customers and B2C customers respectively?
Correct answer: B2C -- Digital marketing
B2B -- Inside sales team
Question : Sales & Marketing strategy
(5 parts)
Correct answer: 1. Identify your competitive advantage
narrow it down to one
Identify Target Market
Markets that favorably respond to your competitive advantage
Determine the size of target market
Select your media/medium (Sales Channels) (Distribution
Channels)

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