FREE AND STUDY GAMES ABOUT BARAN BOOK, CHP. 1

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FREE AND STUDY GAMES ABOUT BARAN BOOK, CHP. 1

EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -39 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: Third-Person Effect

Answer:

the idea that others are affected by media, but that I am not

Question 2: Decoded

Answer:

signs and symbols are interpreted; ex: reading, listening, and watching TV

Question 3: Noise

Answer:

anything that interferes with successful communication

Question 4: Encoding

Answer:

transformed into an understandable sign and symbol system; ex: speaking, writing, printing, and filming

Question 5: Encoding and decoding

Answer:

because communication is an ongoing, reciprocal process, all the "interpreters" are working to create a meaning by encoding and decoding

Question 6: Conventions of Genre

Answer:

each genre is characterized by certain distinctive, standardized style elements

Question 7: Dominant Culture/Mainstream Culture

Answer:

one that seems to hold sway with majority of people; especially in a pluralistic and democratic society like our own

Question 8: Mass Communication

Answer:

the process of creating shared meaning between the mass media and their audiences; many identical messages, personalization and specificity are difficult

Question 9: Oral and preliterate cultures

Answer:

cultures without writing; use griots ("talking chiefs" that provide oral history)

Question 10: Feedback

Answer:

receiver sends own message to source (direct in interpersonal communication)

Question 11: Syllable Alphabet

Answer:

alphabet employing sequences of vowels and consonants= words; created by Summerian's (international traders)

Question 12: Production Values

Answer:

choice of lighting, editing, special effects, music, camera angel, location on page, size and placement of headline

Question 13: Gutenberg Press

Answer:

allowed mass communication, Gutenberg saw printing press as a way to make a profit; wanted to print bibles

Question 14: Media Literacy

Answer:

the ability to effectively and efficiently comprehend and use any form of mediated communication

Question 15: Limiting Effect of culture

Answer:

patterned, repetitive ways of thinking, feeling, and acting; limits options; ex: thin women= most beautiful

Question 16: James W. Carey & his cultural definition of communication

Answer:

"communication is a symbolic process whereby reality is produced maintained, repaired and transformed"; communication and reality are linked

Question 17: Communication

Answer:

the process of creating shared meaning, reciprocal, on-going process

Question 18: Characteristics of Oral Cultures

Answer:

meaning in language is specific and local, knowledge is passed locally, memory is crucial, myth and history are intertwined

Question 19: Industrial Revolution

Answer:

created more leisure time and more money to spend on leisure activities; result= large and growing audience of printed information and entertainment

Question 20: Papruys

Answer:

used by Summerian's, rolls of sliced strips of reed pressed together

Question 21: Literacy

Answer:

the ability or effectively and efficiently comprehend written symbols, writing required this; with literacy came a change in power structure and culture

Question 22: Changes Brought By Writing

Answer:

meaning and language became more uniform, communication could occur over long distances and long periods of time, cultures memory, history, and myth could be recorded on paper

Question 23: Money in Communication

Answer:

shifts balance of power, makes audience products instead of consumers; need to sell ideas of

advertisers (Ex: newspapers, and TV)

Question 24: Mass Medium

Answer:

when the medium is a technology that carries messages to a large number of people; ex: newspapers carry the printed word

Question 25: Medium

Answer:

carries encoded messages, means of sending information; ex: telephone, TV

Question 26: interpersonal communication

Answer:

communication between two or a few people

Question 27: Importance of Printing

Answer:

first mass produced product, sped up development and entrenchment of capitalism; allowed my middle and lower class literacy to develop