FREE AND STUDY GAMES ABOUT BARAN: QUIZZES EXAM

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FREE AND STUDY GAMES ABOUT BARAN: QUIZZES EXAM

QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -84 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: Watching CNN video and reading online news on your cell phone is an

example of:

conglomeration concentration of ownership hypercommercialism erosion of distinctions

Answer:

erosion of distinction

Question 2: According to your reading, who was Keven Sites?

Answer:

A CNN employee whose blog was shut down by CNN.Question 3: Television executives wait days, weeks, even months for the ratings of new

programs. This is an example of:

feedback direct feedback inferential feedback indirect feedback

Answer:

inferential feedback

Question 4: When audience members weigh the level of reward they expect from a given medium against how much effort they must make to secure that reward, it is known as: expectation of reward effort required fraction of selection platform preference

Answer:

fraction of selection Question 5: What percentage of the U.S. population uses the Internet on a regular basis?50 percent 90 percent 45 percent 75 percent

Answer:

75% Question 6: In the mass communication process, a blogger, the New York Times, and two

college students who create digital video movies for a Web site are all:

members of the audience platform producers content consumers content producers

Answer:

content producers Question 7: Communication involves an ongoing and reciprocal process among all participants.

The step in the process in which the recipient interprets the message is:

feedback decoding encoding interpretation

Answer:

decoding

Question 8: The staggering increase in the number of new titles released each year can be attributed in large part to what forms of books?e-publishing DEN's d-books and POD paperbacks

Answer:

e-books Question 9: Media multitasking is best defined as: the erosion of traditional distinctions among media the increasing amounts of media consumption among audiences simultaneously consuming many different kinds of media

Answer:

simultaneously consuming many different kinds of media Question 10: Culture is socially constructed and maintained through communication. It: limits as well as liberates us defines our realities shapes the way we think, feel, and act All of these are correct

Answer:

all of these are correct Question 11: An example of the convergence that has taken place between magazines and the

Internet is/are:

webzines.Salon (33 %) The Onion All of these are correct.

Answer:

all of these are correct Question 12: Time Warner, the world's largest media company, owns Time Inc., CNN, Warner

Bros. Studies and Fortune magazine. This is an example of:

economies of scale concentration of ownership globalization convergence

Answer:

concentration of ownership Question 13: Which one of the following newspapers is the oldest national daily newspaper?Wall Street Journal Christian Science Monitor USA Today New York Times

Answer:

Wall Street Journal Question 14: According to Clay Shirky, which blogs tend to serve as agenda-setters for the mainstream mass news media?The blogs that are linked to (and link to other blogs) the most.Blogs that are written by experts in their field.

Answer:

The blogs that are linked to (and link to other blogs) the most.

Question 15: The first magazine to be published in Colonial America was

General Magazine and Historical Chronicle for All the British Plantations American Magazine or a Monthly View of the Political State of the British Colonies the Saturday Evening Post

Answer:

American Magazine or a Monthly View of the Political State of the British Colonies Question 16: A new model is being investigated to better assess magazine advertisers' return on investment to include more than circulation. What criteria, in addition to numbers of people the magazine reaches, would be included?

Answer:

the effect magazine ads have on brand awareness the effect magazine ads have on readers' intent to buy actions taken by readers

Question 17: Yellow journalism is characterized by

the quest for a higher educated readership sensational sex, crime, and disaster news a focus on political news All of these are correct.

Answer:

sensational sex, crime, and disaster news