FREE AND STUDY GAMES ABOUT CHATPER 10 EXAM

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FREE AND STUDY GAMES ABOUT CHATPER 10 EXAM

QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -99 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: 29) Identify the product-oriented promotion where free merchandise is provided with a purchase or some free or reduced-price item for which the buyer must send in proof-of-purchase, with or without money.

Answer:

Answer: premiums

Question 2: 1) Which of the following is an action-focused marketing event that attempts to get customers to purchase within a limited period of time?

Answer:

Answer: sales promotion

Question 3: 9) Which of the following is the dominant form of price-oriented promotions?

Answer:

Answer: couponing

Question 4: 59) Which of the following factors affects the allocation of funds between advertising and promotions?

Answer:

Answer: the total amount of resources available

Question 5: 14) Bonus packs which offer larger sizes for the same price as a smaller size are

used for:

Answer:

Answer: price-oriented promotion.

Question 6: 89) Retailer promotions are ineffective in getting customers to increase their purchase quantities.

Answer:

Answer: FALSE

Question 7: 24) Which of the following is an example of sampling?

Answer:

Answer: offering a free drug to a physician

Question 8: 71) The largest distribution channel for coupons is by far free-standing inserts (FSIs).

Answer:

Answer: TRUE

Question 9: 75) Coupon programs provide competitive advantage.

Answer:

Answer: FALSE

Question 10: 62) ________ activities focus on price alone and include trade promotions, short-term price deals, and refunds.

Answer:

Answer: Non-consumer franchise-building

Question 11: 20) With reference to price-oriented promotion, shelf "talkers" is best described

by:

Answer:

Answer: price signs posted on the shelf.

Question 12: 32) Which of the following best describes off invoice allowance?

Answer:

Answer: offering channel members a discount on orders for a fixed period of time Question 13: 43) A shelf talker is:

Answer:

Answer: a sign hanging on the shelf with information, usually about a special price.Question 14: 22) Identify the product-oriented promotion in which a product is given away for free.

Answer:

Answer: sampling

Question 15: 100) What are the factors to be considered while allocating money between advertising and promotion?

Answer:

Answer:

Question 16: 19) Which of the following types of coupons is located on the outside of the package and can be used for a subsequent purchase?

Answer:

Answer: on-package coupons

Question 17: 98) Write a short note on trade promotions.

Answer:

Answer: Like customer-oriented promotions, trade promotions, or incentives offered to the members of the channel system, can also be divided into groups based on their characteristics. Product-based promotions include free goods and generous return policies. Return policies allow the channel to return unsold merchandise for a full or partial refund, reducing the risk of carrying the product.Question 18: 17) Which of the following types of coupon appears on the actual pages of newspapers rather than being inserted as a separate page or section?

Answer:

Answer: in-ad coupons

Question 19: 45) If category sales are fixed and marketing managers are interested in profit

margins rather than market share, companies are better off:

Answer:

Answer: having low level of expenditure.

Question 20: 41) Of all the trade promotions mentioned in the text, which of the following carries the most risk to the company?

Answer:

Answer: price-based promotion

Question 21: 93) Trade promotion is the smallest part of the advertising/promotion budget.

Answer:

Answer: FALSE

Question 22: 46) The most common objective of a consumer promotion is:

Answer:

Answer: short-run transactional goal.

Question 23: 31) Market development funding, generous return policies, and off-invoice

allowances are examples of:

Answer:

Answer: trade promotions.

Question 24: 57) An important criterion for evaluating ________ is how often a retail promotion is run when the channel members receive some kind of deal.

Answer:

Answer: trade promotions

Question 25: 54) Canned tuna fish is most likely to have:

Answer:

Answer: high promotional elasticity and low holding cost.

Question 26: 66) Trade promotion is directed at end consumers.

Answer:

Answer: TRUE