FREE AND STUDY GAMES ABOUT MARKTING EXAM 1

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FREE AND STUDY GAMES ABOUT MARKTING EXAM 1

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -95 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: Organiazational culture refers to

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a set of alues, ideas, attitudes, and norm of behavior that is learned and shared among the members of an organiaztion

Question 2: Strategy refers to

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an oranizations long-term COURS OF ACTION designed to deliever a unique customer experince while achieveing its goals Question 3: when mcdonalds introduced its low-fat mclean deluxe hamburger, it used __ to avoid direct competition with wendys and burger king

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differentiation positioning Question 4: facts and figures that are newly collected for a project at hand are referred to as

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primary data

Question 5: an __ questoin allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choos among alternatives that have been predeterminded by a marketing researcher

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open-ended Question 6: Kitchen world has put its offerings in store locations based upon the cooking activity -- the way consumers prepare and present various meals, everything forbaking is in one spot while food preparation utensils are in another and table setting are in anot

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product groupings Question 7: A __ is a sample of consumers or store s from which researchers take a series of measurements

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panel

Question 8: two major types of product positioning are

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head-to-head differntiation Question 9: which of the following is the best example of an organizational buyer

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a store owner buying hand-woven tablecloths to sell in her store Question 10: Dollar shave club overs high-quality blades,avaliable by mail for a few dollars a month, advertising promotes the time- and money -saving aspects of its product as an example of

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product differentiation

Question 11: trend extrapolation involves

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extending a pattern observed in past data into the future

Question 12: the single measure that is shown in firgure in as part of a larger marketing dashboard is referred to as

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a marketing metric

Question 13: A marketing plan refers to

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a road map for the marketing activities of an organization for a specified furture time period, such as one year or five years

Question 14: A nonprofit organization is

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a nongov't organization that serves its customers buy does not have profit as an organizational goal Question 15: which of the folowing is a criterion used to select a target market segment

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costs of reaching the segment Question 16: which of the following statements about environmental foreces is most accurate

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some environemental forces can actually enhance a firms marketing opportunities

Question 17: In marketing, the idea of exchange refers to

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the trade of things of value between buyer and seller so that each is better off after the trade

Question 18: potential buyers within a market segment should be

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similar in terms of the product features sought Question 19: All of the following are the factors required for marketing to occur

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parites to communicate, desire & ability to satisfied, something to exhange btwn 2 or more parties, 2 or more parties with unsatisfied needs

Question 20: People posing as customers who are paid to check on the quality of a companys poducts and services and write a detailed report on the experience are referred to as

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mystery shoppers Question 21: according to firgure which of the following SBUs 13-monh sales trend has declined over the past few months

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software Question 22: today's oranizations can be divided inot three groups, which are ___ organizations

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for-profit, nonprofit, and gov't

Question 23: core values refer to

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the fundamental, passionate, and enduring principles tha guide an organizations conduct over time

Question 24: the purpose of business portofolio analysis is to

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determine which strategic business uit or offering generates cash and which one requires cash to fund the organizations growth opportunities Question 25: running horizontally across a market-product grid, each row represents an opportunity for effeciency in terms of

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a market segment

Question 26: an important part of creating a market-product grid is to

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estimate the size of the markets Question 27: Which of the following statements about marketing activities is most accurate

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the marketing department both shapes and is shaped by its relationship with internal and external groups