FREE AND STUDY GAMES ABOUT MKT 370., EXAM

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FREE AND STUDY GAMES ABOUT MKT 370., EXAM

QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -20 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: Which of the marketing mix variables represents all the activities necessary to get the right product to the right customer when the customer wants it?

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Place Question 2: Recently, it has become important for value-oriented marketers to _____ with customers.

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move toward a relational perspective from a transactional orientation Question 3: Crest toothpaste targets different consumer _____ by offering different types of toothpaste for smokers than it does for children based on their differing needs and wants.

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segments Question 4: The _____ consists of the product, price, place, and promotion of an offering.

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marketing mix

Question 5: Which of the following is one of the core practices among value-oriented marketers?

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Constantly measure benefits that customers receive against the costs of offerings.Question 6: When San Pellegrino water creates value through its brand image, it is doing so through which of the following element of the four Ps?

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Product Question 7: The goal of the marketing exchange is that the parties to the transaction be _____.

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satisfied Question 8: Rather than a random activity, good marketing requires _____ in determining appropriate actions to produce sound decisions.

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thoughtful planning Question 9: How do firms that adopt the value-based marketing orientation create value for their customers?

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Consider how to deliver the core benefits to balance all costs incurred by customers.Question 10: When marketers communicate the value proposition, it involves the _____ element of the marketing mix.

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promotion Question 11: When companies work collaboratively to buy and sell, transport, and store merchandise through a channel of distribution, it involves the entire _____ for goods and services.

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supply chain

Question 12: Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?

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Price Question 13: Apple's iPad is an example of which of the following types of marketing offerings?

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Goods Question 14: Which of the following marketing mix variables is involved in the capture of value in the marketing exchange?

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Price Question 15: Because marketers have founded many great companies, marketing is considered a cornerstone of _____.

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entrepreneurship Question 16: Understanding consumers' _____ is fundamental to marketing success.

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needs and wants Question 17: At the most basic level, marketing involves _____ between the buyer and the seller so that each is better off as a result.

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exchanges Question 18: A group that sponsors bike helmet poster contests for children to promote bicycle safety is providing which of the following marketing offerings?

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Ideas

Question 19: The ____ addresses how the product will be designed, how much it should cost, how it will be promoted and how it will get to consumers.

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marketing plan Question 20: When an optical center provides eye exams and new contact lenses as its offering, it is an example of which the following combinations?

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Goods and services