FREE MARKETING AND STUDY GAMES ABOUT 3.07 EXAM

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FREE MARKETING AND STUDY GAMES ABOUT 3.07 EXAM

QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -57 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: Distribution Intensity

Answer:

The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns).

Question 2: Channel Management

Answer:

Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels.

Question 3: Direct Distribution

Answer:

A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user.

Question 4: Disintermediation

Answer:

The elimination of intermediaries, or middlemen, that result in the transfer of products directly from the producer to the ultimate consumer.

Question 5: Logistics

Answer:

Refers to managing the flow of goods and services from production to consumption.

Question 6: Channel

Means employed to distribute goods or services from producers to consumers.

Answer:

A path through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them that flow in the opposite direction (from consumers to the vendor).

Question 7: Selling Agent

Answer:

Independent middlemen who perform entire marketing tasks for firms.

Question 8: Intensive Distribution

Producers of products stock their goods in as many outlets as possible by considering time & place utility.

Answer:

A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it.

Question 9: Channel Members

Answer:

Businesses or individuals who assist in moving goods and services from the producer to the customer.

Question 10: Wholesalers

Answer:

Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers.

Question 11: Nonstore Retailing

Answer:

A business that buys consumer goods or services and sells them to the ultimate consumer by means other than through a store, e.g., phone, mail, door to door, vending machines.

Question 12: Indirect Channel of Distribution

Answer:

A channel of distribution in which goods and services move from the producer to channel members then to consumers or users.

Question 13: Vertical Conflict

Answer:

A type of channel conflict that occurs between channel members at different levels within the same channel.

Question 14: Channel Breadth

Answer:

The number of outlets available to consumers.

Question 15: Horizontal Conflict

Answer:

A type of channel conflict that occurs between channel members at the same level.

Question 16: Vendor

Answer:

A supplier of goods, usually a wholesaler or distributor.

Question 17: Merchandising Allowance

Answer:

A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs.

Question 18: Ultimate Consumer

Answer:

Anyone who personally uses a good or service to satisfy his/her own wants.

Question 19: Intermediaries

Answer:

Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.

Question 20: Distribution System

Answer:

The combination of distribution activities that a company uses to distribute its goods or services.

Question 21: Supply Chain

Answer:

movement of materials as they flow from their to the end customer.

Question 22: Rack Jobber

Answer:

A vendor who delivers stock to a business and puts it in racks or other locations for the business.

Question 23: Brokers

Answer:

Negotiates the sale of the product then allows the seller to accept or reject the prospective buyer's offer.

Question 24: Distribution

The career that involves performing the activities involved in moving or transferring the ownership of goods or services from producers to consumers.

Answer:

A marketing/business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services.The process or activity by which income is divided among resource owners and producers.

Question 25: Contractual Efficiency

Answer:

Channel intermediaries have to optimize the number of exchange relationships required to complete a transaction.