FREE MARKETING AND STUDY GAMES ABOUT

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FREE MARKETING AND STUDY GAMES ABOUT

PROMOTION 4.01 EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -20 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: Determine whether the following is a true statement: It is important for the promotional message to be factual.

Answer:

True, it must be based on facts.

Question 2: How does promotion benefit customers?

Answer:

Helps them to select appropriate products Question 3: How do competing businesses within the same industry usually react to each other's promotional mixes?

Answer:

By playing follow the leader Question 4: Some governments regulate promotional activities in their countries to protect consumers from...

Answer:

Deceptive advertising

Question 5: Which advertising message reinforces the concept of materialism?

Answer:

You can increase your social status by purchasing this product Question 6: Which statement is true about regulating international promotional activities?

Answer:

A business must understand that the laws governing promotional activities vary by country

Question 7: What is an example of an external factor that affects promotion?

Answer:

Government regulation of ads Question 8: What form of promotion is generally emphasized for complex, technical products sold to industrial users?

Answer:

Personal Selling

Question 9: What is an example of publicity?

Answer:

Company news release Question 10: Advertising that promotes the support a bank gives community projects is _____ advertising.

Answer:

Institutional Question 11: What is new technology enabling businesses to create that is impacting the promotion function?

Answer:

Individualized messages

Question 12: Why are there specific guidelines for advertising to children?

Answer:

Children are impressionable, and the wrong kinds of advertising can affect their development

Question 13: Which of the following best describes the relationship of promotion and

marketing:

Answer:

Interrelated Question 14: How have technological advancements enhanced a small business's ability to promote its products?

Answer:

Info can be communicated by more venues, and messages can be customized Question 15: What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper?

Answer:

Product Promotion Question 16: Which of the following situations most accurately depicts a promotional ethical issue in relation to children..

Answer:

A newscast teaser televises graphic film clips of a war zone during prime-time viewing Question 17: In which stage of a product's life cycle do promotional activities focus on differences between competing products?

Answer:

Growth

Question 18: What is an objective of institutional advertising?

Answer:

To demonstrate the organization's role in community affair

Question 19: What is an example of advertising stereotyping?

Answer:

A television commercial depicts a woman mopping the kitchen floor with a new floor cleaner

Question 20: Banner and pop-up ads impact the way audiences receive promotional info. These

types of messages exist because of the following technological development:

Answer:

Internet