FREE MARKETING AND STUDY GAMES ABOUT MARKETING

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FREE MARKETING AND STUDY GAMES ABOUT MARKETING

CH 4/5 EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -36 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: When Mary Grace decided to buy a new computer, she considered all the brands she could recall seeing advertised. This is her __set. A)universal B)retrieval C)evoked D)deterministic E)behavioral

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B)retrieval Question 2: The center of all marketing efforts is: A)profits B)the consumer C)corporate social responsibility D)scenario planning E)foreign cultural fluctuations

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B)the consumer Question 3: The centerpiece of the Marketing Environment Analysis Framework is: A)green marketing B)corporate partners C)culture D)competitive intelligence E)consumers

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E)consumers

Question 4: The consumer decision process model represents: A)concept of habitual decision making B)retrieval of an evoked set based on physiological needs C)steps that consumers go through before,during,and after making purchases D)predicted process consumers go thr

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C)the steps that consumers go through before,during,and after making purchases Question 5: One of the advantages of selling specialty goods/services is that when consumers want them, they will: A)question the price B)consider many alternatives C)search for them D)perceive greater performance risk E)expect them to be offered conveniently

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C)search for them Question 6: Teens have clothes they past purchased that they would not be caught dead in today. They probably feel: A)cognitive referral B)postpurchase dissonance C)psychological risk D)need recognition E)decision heuristics

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B)postpurchase dissonce Question 7: The shared meaning, beliefs, morals, values, and customs of a group of people are their: A)social concerns B)culture C)demographics D)generational cohort E)aesthetics

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B)culture Question 8: To understand consumer behavior, marketers need to ascertain: A)the meaning of lifeB)difference between shopping and sensitivity goodsC)noncompensatory indecision rulesD)why people buy products or servicesE)the universal set of evoked goods valued by all

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D)why people by products or services` Question 9: Viewers of MNF are to see ads for beer and razors viewer of daytime soaps may see ads for cleaning due to: A)cultural expectations B)male domination C)viewership demographics that show MNF attracts men and soaps attract women at home D)marketers' percepti

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C)viewership demographics that show MNF attracts men and soaps attract women at home

Question 10: Two of the characteristics of this generational cohort that distinguishes from Baby Boomers are they were the first generation to grow up with both parents working,, and half of them have divorced parents. What cohort has these characteristics?

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Generation X Question 11: The process by which consumers select,organize,and interpret information creates consumers': A)attitudes B)learning C)perceptions D)cultural norms E)postpurchase dissonance

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C)perceptions Question 12: The immediate factors affecting consumers include the actions of the: A)focal company B)company's competitors C)corporate partners D)all of the above E)none of the above

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D)all of the above Question 13: Kelly knew had problem when car floor rusted through. Logically, her next step in consumer decision process would be to: A)identify her need B)search for info C)evaluate alternatives D)purchase new car E)evaluate her satisfaction with the car she justpurc

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B)search for info Question 14: Elena is buying a new car, focused on a few she'd consider buying. What set is this? A)universal B)retrieval C)immediate D)evoked E)focus

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D)evoked Question 15: By offering enviro responsible products green marketers: A)undercut prices of nonenviro responsible B)gain access to gov supply contracts C)promote green instead of blue D)generate i macroeco maximization E)add value that other products dont have

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E)add value that other products do not have Question 16: Jason on DNC registry gets call suggesting he need add. insurance bc new father and changed jobs. he was concerned about: A)access to competitive intelligence B)his lack of privacy C)marketers lack of cultural awareness D)lack of green marketing choices

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B)his lack of privacy

Question 17: The consumer decision process can be influenced by: A)firm's marketing mix B)psychological factors C)social factors D)situational factors E)all of the above

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E)all of the above Question 18: Kathy has curly hair, moves new town, asks others where they get hair cut. She spent effort finding a new stylist based on _ assoc with purchase dec. A)evoked B)ref group C)cultural affective D)perceived risk E)financial risk

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D)perceived risk Question 19: The consumer buying process begins when: A)they enter a store B)functional needs are greater than psychological needs C)performance risk is minimized D)consumers recognize that that have an unsatisfied need E)learning equals perception

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D)consumers recognize that they have an unsatisfied need Question 20: Brandon though of college roomy, owner of BMW dealership, to ask about financing. Brandon was searching for info from A)external source B)internal locus of control C)decision heuristics establishment D)internal source E)situational factor group

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A)external source Question 21: Marketers know they want their brands and products to be in consumers' __set.A)universal B)retrieval C)evoked D)deterministic E)behavioral

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C)evoked Question 22: Yvonne knows her firm must look at everything they do from a consumer's point of view. One of the difficulties is consumers' __ change over time. A)culturalremembrances B)needs,wants,and ability to purchase C)technological demographics D)justintime consum

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B)needs, wants, and ability to purchase