FREE MARKETING AND STUDY GAMES ABOUT MKTG EXAM

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FREE MARKETING AND STUDY GAMES ABOUT MKTG EXAM

QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

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-Guarantee passing score -380 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: When Walmart relies on its experience and knowledge to decide how to market a product without giving the supplier much of a say in the matter, this is an example of

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expertise power.Question 2: With access to the Internet nearly universal in the United States, many potential market segments have become more

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reachable.Question 3: Services marketing managers have learned that more employees will support a quality-oriented process if

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they are involved in setting the goals.Question 4: Maintaining a unique ________ can be sustained in the long term only in monopoly situations or monopolistic competition situations.

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value proposition

Question 5: Companies that develop customized business software often work closely with their users when installing their products. This close contact often creates new product ideas through

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customer input.Question 6: Edmund has found that both commercial and residential real estate buyers respond positively to his marketing communication message. Edmund has identified ________ that respond similarly to his marketing efforts.

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market segments Question 7: Marketers in the United States are paying increasing attention to ethnic groups because

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approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.Question 8: Curtis knows his restaurant is understaffed today. He is hoping to get through the day without falling below his customers'________, the difference between what his customers want and what they will accept before going elsewhere.

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zone of tolerance Question 9: Kohl's wants to target the unique customers that shop in each store. To distribute the correct colors and styles to each area, Kohl's uses

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marketing analytics.Question 10: Cezar was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. Cezar was addressing his ________ risk.

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social

Question 11: "Why create a perceptual map?" asked Don. Andrea, the senior marketing manager, gave him four reasons. Which of the following are valid reasons?

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"We can easily show where we are positioned and how large the market is." Question 12: Internet sites, physical stores, and kiosks are most closely associated with which element of the marketing mix?

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Place Question 13: Elena purchases supplies based on specials advertised nationally. One day, she was surprised to find customers asking for specials she hadn't been informed of in advance.The franchise company failed to live up to the value-driven activity of

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sharing information across the organization.Question 14: When consumers associate a brand with a certain level of quality and familiar attributes, allowing consumers to make quick decisions, the brand

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facilitates purchasing.Question 15: Walmart's "Everyday low prices" selling proposition is effective primarily because it is

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meaningful to the consumer.Question 16: Chen was called in to meet with his boss, Amira. He was afraid he was going to be fired for the mistake he had made dealing with an important customer of the store. Instead, Amira explained that he had handled the situation well, listening to the customer

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increased customer purchases and positive word of mouth.

Question 17: What is neuromarketing?

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the process of examining consumers' brain patterns to determine their responses to marketing communications, products, or services for the purpose of developing marketing tactics or strategies

Question 18: The type of influencer that has a large following and is widely recognized is usually known as a ________ influencer.

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celebrity Question 19: British Airways Visa, created cooperatively by British Airways and Visa, is an example of

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cobranding.Question 20: One difficulty associated with using advertising as part of a marketer's IMC efforts is

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it is hard to break through the clutter of other messages targeted for the same audience.Question 21: Generally, which of the following media outlets relies on a mix of visual and auditory techniques and is typically very expensive?

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television

Question 22: Which app pricing model is used by the app Candy Crush Saga?

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freemium apps Question 23: ________ means converting the sender's ideas into a message, which could be verbal, visual, or both.

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Encoding Question 24: Though Asian Americans comprise only about 5.6 percent of the U.S. population, they represent

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the fastest-growing minority population.