FREE QUIZ BOWL AND STUDY GAMES ABOUT SEM UNIT 1

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FREE QUIZ BOWL AND STUDY GAMES ABOUT SEM UNIT 1

EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

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-Guarantee passing score -49 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: Mask company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even through it had NOT paid sponsorship fees. This is an example of which type of marketing

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Ambush Question 2: When a professional football expansion team is established in a community, which economic impact might happen

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Increased job creation and more consumer spending Question 3: Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of what

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Inclusion in a sponsorship proposal

Question 4: A sports or an event organization that will use a team name, mascot and logo as important elements to create and maintain which promotion effort

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Brand awareness Question 5: Surrounding communities benefit from professional sports teams by which occurring action

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Attracting tourist dollars Question 6: Joe started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation Jacob was motivated to run in the marathon for personal growth. Which is the MOST LIKELY result

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A sense of pride and accomplishment Question 7: What do some professional sports teams do to promotes renewed interest in a team that is losing support from fans?

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Redesign logos Question 8: A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity

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Cross-Promotion Question 9: A characteristic of an event is that it is produced and consumed in which situations

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At the same time Question 10: Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game

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Entertainment

Question 11: Which are the MOST important considerations when designing a logo for a basketball team

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Team colors and team name Question 12: Athletes are often considered to be particularly effective promoting products related to which of their areas

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Sport Question 13: The ultimate purpose of branding in sports or event marketing is to achieve which action

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Encourage sales

Question 14: What is an example of a licensed product

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NASCAR earrings Question 15: What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?

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A testimony Question 16: A high school basketball team participated in the state championship game last year. It did NOT participate in the play off games this year. This is an example of which sports or event product?

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Inconsistent Question 17: If Coca-Cola is the only soft-drink sponsor of a person's favorite team, the role of Coca-Cola exemplifies which type of sponsor

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Exclusive

Question 18: When designing an event program for a charity event, it is important to perform which action

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Acknowledge the event sponsors Question 19: What should be included in a event program if it is longer than four pages

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Table of contents Question 20: Sports marketers have an ADVANTAGE over all other types of licensors in the international marketplace due to which situation

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Sports are universally appealing Question 21: The Chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact

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Fiscal Question 22: One characteristic of event marketing involves promoting and selling which product or service

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Unique experience Question 23: What might a sports organization offer a business to encourage that business to sponsor an event

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Partial Ownership Question 24: What rule of thumb will help sports or event marketers develop a memorable logo

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It should be clear and simple