GCU MKT-345 FINAL (100% correct answers)

GCU MKT-345 FINAL (100% correct answers)
Question : Focuses on increasing profitability by customizing
the firm's goods or services so that they provide a good match
to tastes and preferences in different national markets
Correct answer: localized strategy
Question : The transmission of a message from a sender to a
receiver via a medium of transmission is known as
Correct answer: communication
Question : Baby boomers
Correct answer: born 1946-1964 20% of American
population, largest subculture
Question : 1. In terms of consumer behavior, __________is
defined as the sum total of learned beliefs, values, and
customs that serve to direct the consumer behavior of
members of a particular society.
Correct answer: culture

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